Communication holds the key to building trust…

Trust is more important than ever…

Last week the Edelman trust barometer for 2021 was release and (as usual) was full of really interesting figures and detail.

One of the key points was the emergence of business being the only trusted institution, this is over Government (rather unsurprisingly) and the media – that has seen a BIG drop in how it’s trusted.

There’s loads of great information in the report (I’ll include a link below for you all to have a read through) but my point is around how communication in a business is central to build trust

By explaining and communicating why something is happening, or how things are going to change is so vital to any business. People want to know what’s happening, it’s natural and to close off this vital way of increasing engagement in a business makes no sense at all.

I’ve worked with many senior leaders over the years, and one of the most effective ways of helping them is by ‘suggesting’ (you can’t tell them!) that they spend more time listening and talking with their workforce. It’s only then that the real engagement is seen – when people can hear and see what someone’s like.

Think about it, Car manufacturers spend millions on communicating about their latest car… If you want to buy a car, you’re more than likely going to read up about it before making that decision, you’ll read reviews about how reliable it is, and the ‘spec’. You may also walk into a car sales room (remember those days?!) to find out more about the car, you’ll then have a test drive… all these different ‘touch points’ are helping to build trust in your decision.

I’m veering of my point here, but to be clear, by communicating – and communicating well you’re building trust – and a trust that lasts…

How are you taking time to build trust in your organisation?

For more information on the Edelman Trust Barometer – click below…

https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf