Audience segmentation – changing your message to your audience

Many people often ask me if they need to change the way they communicate for different teams and audiences. The answer is simple, yes!

Clearly there are some communications that don’t need to be amended, but in many cases it makes sense to adapt the way it’s communicated to provide greater understanding and impact.

The process of audience segmentation is not a new concept, it’s been around for years in marketing to help teams focus on key customer groups when targeting a key message.

It’s the same process in Internal Communication, while not something that is adopted in ‘newer communication teams’ it can be used to great effect when working out how to land a message effectively.

By taking time to understand different teams and colleague groups in your business you’ll be able to target your communication far easier – so what are you waiting for? Get segmenting!