Do you have a plan for how you communicate in your business?

We plan for things every day, think about it – you jump in your car, what’s the first thing you do? You put on that Sat Nav (or Google Maps) If you want to go out for a walk there’s a high probability that you’ll at least look out the window to see if you need a coat or not.

In the business world, most business will choose to have a plan on how they’re going to achieve their business plans or their sales targets for the year, so why don’t they have a plan for how they’re going to communicate?

You’d have a clear plan – something to work towards, something to achieve – and it should be the same for how you communicate.

In too many businesses I see too many teams ‘getting by’ through communicating ‘on the fly’ – yes, it works for a short time, but will never take you to where you need to get to.

Communication needs a plan, a way to get out there, and through using a plan you can make sure that your teams know what’s happening at the right time so they can engage more in your plans.